The new gold-standard in picture quality is now available in B.C. and it’s transforming home entertainment

TV, as you know, is changing: 4K HDR is here, and it’s so good you may never want to leave home again.

Short for high dynamic range, 4K HDR dramatically enhances the picture quality of existing 4K technology. For viewers, 4K HDR results in a picture that is clearer, richer and more vibrant. Objects on screen have more depth and appear more immersive, creating an experience that is almost life-like.

Here’s how it works: 4K quadruples the number of pixels on the screen from high definition, and that—in turn—dramatically improves the clarity of the image on the screen. With 4K HDR, those pixels can display a wider array of colours on the screen with brighter shades and deeper darks than ever before. While 4K was about quantity, 4K HDR is all about quality.

Truly showcasing your home entertainment system’s capabilities, it’s the difference between watching television and feeling like you’re part of the action.

If you’re a fan of the BBC’s gorgeously shot and award-winning docuseries Blue Planet II and Planet Earth II, the transition to 4K HDR promises a whole new experience. The silvery pods of dolphins, leaping gangs of monkeys, lush green undersea forests and treetops filled with fairytale creatures will have you reaching for a safari hat and hiking boots.

If Netflix’s Chef’s Table makes you salivate, those fabulous food shots will appear more vivid and drool-worthy, as 4K HDR brings them to life in billions of colours.

Or if big budget blockbusters are more your style, with 4K HDR, explosions in the Oscar-nominated war film Dunkirk will be bigger and brighter, while those massive battle scenes in Avengers: Infinity War will be infinitely more epic.

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There are a few things you’ll need before you can immerse yourself in the richness of 4K HDR: a 4K HDR-capable TV (50-inch screen or larger), internet connection of 50 Mbps or higher (for the best streaming experience) and, of course, access to amazing 4K HDR-ready content.

In British Columbia, TELUS Optik TV customers are in good hands.

Already the only television provider in Western Canada to offer live and on demand 4K content, TELUS is raising the bar once again and is now the first television provider in the country to support 4K HDR, giving Optik TV customers an unmatched television experience.

Optik TV customers already enjoy access to the largest PVR capacity, the most on demand titles and innovative features like Restart TV, the ability to easily watch YouTube in 4K and the TELUS-exclusive Healthy Living Network.

TELUS now offers an ever-growing catalogue of 4K HDR blockbuster movies, which currently includes Black Panther, Justice League, Thor: Ragnarok and dozens more; and hit shows like Stranger Things, Marvel’s Jessica Jones and Black Mirror can be binged in 4K HDR through the built-in Netflix app on Optik TV.

If you love TV and want the ultimate home entertainment system, 4K HDR is going to completely transform your viewing experience. For more on how the best TV keeps getting better and how you can get 4K HDR, click here.