As the ‘social’ part of ‘social media’ would suggest, so much of being successful in the digital space is about engaging and building communities. It is for this reason, that Erica Hargreave, a pioneer in convergent, transmedia and digital storytelling has been successful in building engaged storyworlds. Ultimately this is what she will help you to build in this course – a storyworld around your cross-platform storytelling endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.

Discover more by checking out the Course Outline: https://www.bcit.ca/study/outlines/20173037191