Blue Moves

A caveat to the denim impaired: please, no mom or dad jeans!

Credit: Clinton Hussey

April 30 is Jeans Day across the province, an annual charitable event wherein employers and employees raise funds for BC Children’s Hospital by purchasing the right to trade in their workaday pencil skirt or dress pants for a much-loved pair of their Sunday best. Much as BCBusiness supports an occasional lapse in business formal attire, we feel we must offer the following caveat to the denim impaired: please, no mom or dad jeans! In other words, avoid elastic waists, snap-front closures or highrises that reach just below the armpit. Stonewashed finishes are also taboo. To participate in Jeans Day, visit

Clockwise from top left:
Sweden’s Cheap Monday unisex tight fit original dark wash, $78,; Women’s Kasil Jeans Democracy fit, Hepburn wash, $228,; Men’s Taverniti boot cut James jean, $250,; Women’s Lafayette in Alloy Moonlight wash by Vancouver-based Fidelity Jeans, $196,; Women’s True Religion Stella Nine Lives, $298,; Men’s Rockstars by Vancouver-based designer Jason Dussault of Dussault Apparel, $125 at select Bay locations,; Levi’s handcrafted Hesher jeans, $228,; Women’s button pocket Small Town jeans, $238,; Men’s Nudie Thin Finn Organic Dry jeans, $178,; Women’s Lindy silhouette in Vintage Light Bali wash by Mavi, $98,