The Hudson’s Bay Company Releases Exclusive Barbie

Mattel's latest limited edition Barbie is iconically Canadian

The Hudson’s Bay Company Collection has partnered with Mattel to unveil a limited edition Barbie available on October 5, 2016. Dressed in true Canadian style, Barbie celebrates a new, modern take on the iconic stripes of the Hudson’s Bay Company. Ready for the cold weather, she wears an HBC striped coat, matching pencil skirt, stylish black turtleneck, knit toque and ankle boots. She completes her trendy look with oversized glasses, a bold watch and a brown tote. Barbie’s pet poodle, Hudson, stands by her side with his own version of a multi-stripe dog coat.

“Our vision was to imbue our doll with an independent, creative spirit—a spirit that resonates not only with Barbie but with our brand as well,” says HBC Collections Vice President of Design, Hilary Kelley. 

“For the past 57 years, Barbie has been a reflection of the times, following style trends, and adding cracks to the glass ceiling all which continue to make her the icon that she is today,” says Mattel Canada Brand Communication Marketing Manager, Akram Sharkawy.

Packaged in a sleek black and gold box, Barbie will retail for $59.99 and will be available in Hudson’s Bay stores and online. An icon indeed, this exclusive doll is sure to become an instant classic for fashion lovers and collectors across the country.

Click through to see more photos of the Hudson’s Bay Barbie...